Hawke’s Bay sits on the sunny east coast of the North Island and has long been known for its natural abundance – sunshine, fresh produce, open spaces, and some of the country’s best food and wine. It’s a region that connects good living with great taste.

With more than 70+ wineries, Hawke’s Bay produces some of New Zealand’s finest Chardonnay and Bordeaux-style reds. The warm, dry climate and rich soils create ideal conditions for growing grapes and fresh produce. Visitors can experience true paddock-to-plate dining – from the local Farmers’ Market and roadside fruit stalls to award-winning restaurants and winery lunches overlooking the vines.

Napier and Hastings are celebrated for their Art Deco architecture, rebuilt in style after the 1931 earthquake. Napier’s city centre remains one of the most complete Art Deco collections in the world, while Hastings adds its own mix of Deco and Spanish Mission design. February’s Art Deco Festival is a highlight, drawing visitors from across New Zealand.

We’re fans of the ToiToi – Hawke’s Bay Arts & Events Centre – a hub for art, music, and community that captures the creative energy of the region. It’s always worth a visit when we’re in town.

The Hawke’s Bay Cycle Trails stretch over 200 kilometres, linking towns, wineries, rivers, and coastlines. They’re part of New Zealand’s Great Rides network and offer easy, scenic cycling for all levels. The region’s 360 kilometres of coastline add more options – from swimming and kayaking to simple seaside walks.

Hawke’s Bay Māori Heritage

Known to Māori as Te Matau-a-Māui – the Hook of Māui – Hawke’s Bay has deep cultural roots. Local guides share stories of ancestry, navigation, and connection to the land through small, personal experiences that bring this history to life.